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Your vision, ready to carry.
Behind ShopyBag are 20 years of experience in textiles, retail and promotional products – and a team that doesn’t just sell bags, but develops and produces them.
We've got you covered.


Guido Kalle
Founder & Managing Director
Our story
From the textile industry to the sustainable branded bag – in four chapters.

The roots
Textiles & retail
Guido Kalle’s background is in sales development for major retail groups, with a focus on textiles and household goods. That is where he learned what makes a product succeed in retail.
Since 2006
Products for brands
Since 2006, the team has been developing non-food items, merchandise and promotional products for companies – from the initial idea through design and sourcing to delivery.
A global network
Production where it makes the most sense
Production partners in the EU, the USA and Asia – plus our own project management in Asia. This means the same product can often be made wherever lead time, cost and CO₂ fit best.
Today
ShopyBag – just bags, done properly
20 years of experience have produced a brand that focuses entirely on sustainable promotional and shopping bags: our own collections, recycled materials and the patented CityShopper.

Guido Kalle
Founder, Managing Director & Sourcing Expert
“Carrier bags are more than packaging – they’re a statement for your brand.”
With 20 years of manufacturing know-how, Guido Kalle personally oversees every project: from the first conversation through materials and samples to delivery. His aim: to turn ideas into high-quality, responsibly made products.
What you can rely on
Tailor-made, not off the shelf
Every bag is made for your brand – in material, format and finish.
One point of contact
Personal, transparent and easy to reach – from the first idea to delivery.
Responsibility in the material
Recycled raw materials, durable workmanship and production with short supply routes where it makes sense.
The company behind it: In-Product GmbH
ShopyBag is a brand of In-Product GmbH, based in Cologne. Since 2006, the team has been developing products and promotional messages for brands – with a network of production partners in the EU, the USA and Asia. That know-how goes into every ShopyBag.
- Bespoke merchandise
- Product development
- Graphic design
- Sourcing & logistics
Looking for merchandise or a special project beyond bags?
Discover In-Product
Let’s make your vision ready to carry – together.
Personal advice from Guido Kalle – no obligation, samples on request.



